As the director of digital content, I created and executed the non-profit’s social marketing strategy with a focus on creating content that would establish the organization as a thought leader on the issue of child sexual exploitation.


At A Plus, I was responsible for filling out the publication’s 24 posts a day, 7 days a week schedule on Twitter and Facebook in addition to offering support with the platform’s Instagram, Reddit, Tumblr and Pinterest accounts. With a Facebook strategy focused on engagement, the publication saw an increase from 800,000 to 2.5 million likes on the platform during my tenure at the company.